Custom Advanced Segments
I’ve been poking around in Google Analytics trying to figure out how to pivot data reports and such and ran across an blog post from Google Solutions for Southeast Asia sharing their Custom Advanced Segments. I thought this was a great idea as it got me thinking about different ways to look at the data [...]
Custom Variables in Google Analytics
Having seen that Google Analytics was updating their custom segmentation function to custom variables I decided to try to figure out how to configure them. You would think this would be easy. Not so much. So I consulted the Help section in Google Analytics. While it provided a lot of usage details and gave some [...]
Google Analytics – Defining Objectives and Determining Key Performance Indicators
In response to the overwhelming traffic I got from my first blog post about Google Analytics vs Webtrends I have decided to write some more posts on what I have learned so far. A vast majority of which was learned by reading the book “Advanced Web Metrics with Google Analytics” by Brian Clifton.
The topic today [...]
Google Analytics vs WebTrends
Recently, I was tasked at my job to investigate the differences between WebTrends and Google Analytics. My company has a contract with WebTrends and it was due to expire at the end of the month. From the very beginning, we were not utilizing the tracking capability of the WebTrends software.