Custom Advanced Segments
I’ve been poking around in Google Analytics trying to figure out how to pivot data reports and such and ran across an blog post from Google Solutions for Southeast Asia sharing their Custom Advanced Segments. I thought this was a great idea as it got me thinking about different ways to look at the data [...]
Great Website Optimizer Video Tutorial
If you’re looking for a video tutorial that explain how to use Google’s Website Optimizer, look no further! I found this video on Youtube and it explains very well, in detail, how to set up an A-B test or Multivariant test and the differences between them. They also get into explaining the results. Overall it [...]
Internet Explorer 6,7 & 8 trends in 2009
As the Google Analytics Administrator at my work I was able to track the visitors to our site throughout the year that used different browsers. Of particular interest to me was how many visitors used IE6. Anyone who has coded a website to be browser compliant knows how much of a pain it can be [...]
Custom Variables in Google Analytics
Having seen that Google Analytics was updating their custom segmentation function to custom variables I decided to try to figure out how to configure them. You would think this would be easy. Not so much. So I consulted the Help section in Google Analytics. While it provided a lot of usage details and gave some [...]
Passed Google Analytics Individual Qualification test
I took the Google Analytics Individual Qualification test today and scored a 94%! I was excited. I had been putting it off for a month or so now as I took time to go to a seminar from EpikOne called Seminars For Success. I also watch the videos at Google Conversion University which were very [...]
Google Analytics – Defining Objectives and Determining Key Performance Indicators
In response to the overwhelming traffic I got from my first blog post about Google Analytics vs Webtrends I have decided to write some more posts on what I have learned so far. A vast majority of which was learned by reading the book “Advanced Web Metrics with Google Analytics” by Brian Clifton.
The topic today [...]
Google Analytics vs WebTrends
Recently, I was tasked at my job to investigate the differences between WebTrends and Google Analytics. My company has a contract with WebTrends and it was due to expire at the end of the month. From the very beginning, we were not utilizing the tracking capability of the WebTrends software.